I’m Robin, designer and strategist. Master of Science in Industrial Design Engineering. A 28-year old, living in Amsterdam. Tackling complex challenges with a kind of magic called design thinking is what I do.


I apply design thinking to envisage future product directions. I specialise in framing and defining projects at the fuzzy front end, translating the customer journey into new value propositions and business models.


I am a human-centric design evangelist, who always puts the customer first. A product or service can only be successful when it answers the human needs. These I complement with a fit in the brand language and existing portfolio.


With my background in industrial design engineering, I am able to translate concepts into tangible products, from birth of the idea up to mass-production. From conceptual idea to consumer product through conceptualization, engineering and implementation.

see my resume