ROBIN VERMEULEN

we developed

A ROADMAP FOR THE PRE-INCUBATION OF STARTUPS IN THE BASE OF THE PYRAMID.

year

role

2014

International Design Research, Co-Creation Development, Design Thinking

Design thinking and working is often proposed as a base for building up a sustainable society. Together with three other industrial designers I executed a research on using industrial design thinking for setting up new startups in the South African Base of the Pyramid. Based on our expertise in the design process, we created a roadmap for setting up small business enterprises within townships which should stimulate the local economy in a sustainable manner.

 The roadmap is based on the design process that we, as industrial designers, use. Constant iterations make it an ongoing cycle. The cycle of Butterfly Works was used as a basis.

The roadmap is meant to be used in an early stage of setting up a business, by a “pre-incubator”, which is a company that helps recognising the possibilities of translating an idea into a solid business plan. Using pre-incubators in the Base of the Pyramid stimulates sustainable startups, being substitutes for charity.

The research was part of Study Tour Ke Nako, a three week journey along companies and initiatives related to industrial design in South Africa. Besides the research related activities, together with Jullian Claus I captured the entire Study Tour. We were able to give an impression of the company visits and cultural activities that we experienced. The aftermovie is captured and processed by us.

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