ROBIN VERMEULEN

i designed

i designed

an all-in-one packaging for a complete spaghetti.

year

role

2014

Structural Packaging Development, Graphic Design, CAD modeling

Throughout the last century, the traditional “8 to 5” working day has been transformed in a constantly ongoing economy. The rushing lifestyle is the basis of this packaging design. The package provides all the ingredients for a complete meal and it is a substitute for “unhealthy” ready-to-eat meals.

The package was designed for HEMA, the brand that “makes you smile”. A playful twist was integrated by adding cooking instructions inside the packaging. Another playful element is the spaghetti measurer which has four measurement quantities: a child, woman, man or hungry like a horse.

The package contains tomatoes, salami slices, spaghetti and a spaghetti measurer. These ingredients can, by using the right material and barrier properties, all be stored at ambient temperature.

A complete packaging concept was proposed, including visual, structural and technical aspects. The required material properties, the necessary production information and a rough outline of the production steps and cost price were assessed.

© 2020, Robin Vermeulen. Designed and coded with Macaw